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Creating a banner ad for a PPC campaign is an effective way to attract attention to your website and increase your presence on the web. To start, create a compelling headline and image that will draw people in and make them want to click. Make sure that the headline and image are relevant to the target audience and the product or service being advertised.

Once the headline and image are complete, create the body of the ad. This should include a brief description of the product or service, the benefits, and a call-to-action. Once the banner ad is complete, upload it to the PPC platform of your choice. From there, you can set the target audience and budget, and optimize the ad as needed. Lastly, track the performance of your banner ad and make changes as necessary. With the right strategy and execution, banner ads can be an effective way to reach your target audience and increase your presence on the web.

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